Tahini Takes the Spotlight: Inside the U.S. Market’s Rise
Not long ago, tahini was tucked away in the “international” aisle—an unfamiliar jar for most American shoppers. Today, it’s showing up in salad dressings, smoothie bowls, desserts, and even lattes. And it’s not just foodies who are paying attention.
The U.S. tahini market is booming—with projected growth between 4.9% and 5.2% CAGR over the next decade. What’s fueling this shift? A powerful mix of plant-based eating, clean-label preferences, and culinary curiosity.
Here’s what’s driving the tahini revolution—and what it means if you’re a U.S.-based brand, manufacturer, or foodservice innovator.
1. Health, Versatility & Taste: The Triple Threat
Tahini isn’t just delicious—it checks every box for today’s health-conscious American consumer. It’s:
Plant-based and dairy-free
Rich in protein and healthy fats
Packed with calcium, iron, and fiber
From smoothies and grain bowls to cookies and creamy sauces, tahini has broken free from the hummus-only corner. It’s now a versatile pantry staple—much like how peanut butter once took over shelves.
2. From Traditional to Trendy: A Changing Flavor Landscape
The biggest seller? Still classic, unflavored tahini—holding over 70% of the market. But where’s the fastest growth? In flavored and functional blends.
Think:
Harissa tahini for heat lovers
Chocolate-infused tahini for desserts
Protein-enhanced blends for fitness-conscious shoppers
For U.S. R&D teams and private label developers, it’s an open field for innovation.
3. Packaging Is Driving Behavior
Americans want quick, clean, and convenient. And the squeeze bottle is leading the way. It solves a real problem: the messy, hard-to-stir jar.
There’s still room for brands to grow in:
On-the-go tahini packs
Single-serve dips and dressings
Clean-label products with American-made appeal
At Mystique Tahini, we supply U.S. partners with:
5kg, 10kg, 17kg, 18kg food-grade pails
215kg barrels
1-ton IBC totes
All packaging is sealed, export-compliant, and food-industry ready.
4. Foodservice, Retail, and E-Commerce: The U.S. Flywheel
The tahini journey often starts with a taste—at a restaurant, café, or smoothie bar. From there, it moves to e-commerce, then to retail shelves.
Americans are discovering tahini through:
Chefs and food influencers
Wellness bloggers and functional food trends
Trending recipes (hello, tahini lattes and tahini brownies)
For foodservice and retail partners, the opportunity lies in consistency, convenience, and sourcing transparency.
5. What Makes a Winning Tahini in 2025?
✓ Ultra-smooth, non-bitter texture
✓ 1 ingredient: 100% hulled sesame seeds
✓ Organic and non-GMO options
✓ Full food safety documentation
✓ Custom specs for different applications (dressings, dips, spreads, baked goods)
Let's Talk U.S. Supply, Consistency & Growth
At Mystique Tahini, we’re not a retail brand. We’re the ingredient partner behind brands, manufacturers, and foodservice leaders across the U.S.
We supply pure, stone-ground tahini in bulk—customized for your recipe, your line, and your customers.
✔ Ultra-smooth and customizable texture
✔ Organic or conventional supply
✔ Roasted to your spec (light, medium, dark)
✔ U.S.-registered (FDA, Kosher, Halal, Organic Certified)
✔ All shipments come with full COAs and lab reports
📦 MOQ: 1 pallet minimum (U.S. delivery supported)
📄 Full export documents for seamless clearance
